Läderach Arrives At Mall Of Oman

Bureau
  • Luxury and artisanal Swiss chocolate brand, Läderach has opened its doors in Mall of Oman. While a dedicated ‘FrischSchoggi’ counter is one of the highlights of the new store, all the crowd favourties like pralines, truffles’, ‘tartufi’ chocolate snacks and pure chocolate bars are available too

Fresh, Swiss, and artisanal. That’s how Laderach chocolates are best known. The renowned chocolate brand opened the doors of its exquisite boutique at the Mall of Oman through its partners Khimji Ramdas (KR) and Khoory and Sons. The grand opening of the boutique witnessed the presence of H E Thomas Oertle, Ambassador of the Swiss Confederation to Oman, along with members of the Läderach and Khimji Ramdas families.

With every aspect of its interior design embodying the Läderach aesthetic and exuding the core values of Swiss chocolate, the store is located on the left side of Entrance B, on Level 3, at the Mall of Oman. A treat for all five senses, the boutique features a dedicated ‘FrischSchoggi’ (fresh chocolate) counter, where chocolate lovers can select from multiple varieties of Läderach’s iconic hand-broken chocolate bark. 

The store is also home to an assortment of decadent delights, ranging from hand-crafted ‘pralines and truffles’, ‘tartufi’ (Italian-inspired sweet truffles), ‘snacking’ (chocolate snacks), to the ‘tablet’ (pure chocolate bars); all of which are prepared as per the highest standards of confectionery-making. That’s not all, the boutique is equipped with a unique customization station that enables guests to create chocolate boxes for every occasion, personal or professional. 

Speaking on the sidelines of the boutique’s opening, Anil Khimji, Director, Khimji Ramdas Group stated: “Khimji Ramdas recognizes that today’s customers are not just looking for world-class brands, but also seeking unforgettable, premium experiences. Therefore, we are pleased to have opened Läderach store in the heart of the biggest mall in Oman. Läderach, as we all know is dedicated to introducing innovative ideas that offer unparalleled chocolate indulgence; the new boutique characterizes this and showcases our joint commitment to providing customers with a personalized and distinctive experience.”

The exquisite taste of Läderach chocolate originates from both the rainforests and the Swiss Alps; Cocoa, Läderach’s most important raw material, travels from Ghana and South America to the Läderach factory in Glarus (Switzerland). It is noteworthy that right from the cocoa bean to the shop counter, Läderach oversees the entire production process, with all their chocolates being crafted in Switzerland. By adopting this comprehensive approach, the Swiss chocolatier ensures its cocoa’s premium and sustainable quality, which is then used to create tenderly smooth melting Swiss chocolate creations. 

Johannes Läderach, CEO of the Läderach Group said, “Customers in Oman share our passion for freshness, taste, and quality. It is hence our priority to bring to them the delight of freshly made premium swiss-chocolate, where the quality of each ingredient and the manufacturing process itself is meticulously scrutinized. Since our approach is infused with creativity, we aspire to constantly surprise customers in Oman, as we do with customers world over, and provide them with a luxury chocolate experience that can be savored with all their senses.”

Founded in 1962, Läderach stands for three core values: freshness, artisanal skills, and Swissness. Their artisanally crafted premium products are sold at more than 150 Läderach chocolateries with sales locations in 15 countries and via franchise partners in the Middle East and Asia. 

When asked about the USP of Läderach in comparison to other premium chocolate brands, Johannes said,Freshness. We source responsibly and directly from cocoa farms. We produce everything ourselves, very artisanally. We only sell through our stores and our products have a much shorter shelf life compared to many industrial producers.  Since the shelf life is short, we can use premium products like butter and even cream.”

Läderach currently has 157 stores in 18 countries. “We are committed to producing only in Switzerland – to maintain the artisanal character of the products,” said Johannes.

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