Congratulations are in order. Al Bustan Palace, a Ritz-Carlton Hotel, has appointed Ester Kamal as the new Director of Marketing and Communications of the luxury property in Muscat, Oman. Bringing over 18 years of distinguished experience in luxury hospitality, Ester’s arrival marks an exciting new chapter for the iconic property.
Ester’s excellence has been widely recognised in the industry — she was proudly listed for two consecutive years among the Top 50 Marketers by the prestigious Hotelier Middle East Magazine, and has been honoured as a Marriott Global Marketing Leader, a testament to her exceptional contribution to brand success and innovation.
Throughout her impressive career, Ester has demonstrated a dynamic, results-driven approach to marketing and brand positioning. She has worked across several of Marriott International’s most prestigious brands, including Sheraton, Westin, Marriott, and St. Regis, gaining deep expertise across diverse market segments and brand standards.
Ester’s strong digital marketing acumen—ranging from digital advertising and social media strategy to content marketing and performance optimisation—will be instrumental in enhancing the hotel’s online presence and guest engagement strategies. Her ability to blend traditional marketing excellence with innovative digital initiatives will ensure Al Bustan Palace continues to lead in a competitive luxury market.
In her new role, Ester will focus on elevating the hotel’s brand visibility, driving revenue growth, expanding market share, and delivering impactful communication strategies that resonate with today’s global travellers. Her collaborative leadership style, strategic mindset, and passion for excellence will undoubtedly contribute to the continued success and distinguished reputation of Al Bustan Palace, a Ritz-Carlton Hotel.