Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Muscat has launched ‘The Rolls-Royce Apiary’ in Oman, an initiative modelled on the highly successful Apiary established at the Home of Rolls-Royce at Goodwood in 2017.
Located 2,000 meters above sea level in Alila Jabal Akhdar, nestled within a peaceful sanctuary surrounded by breathtaking views, the Apiary in Oman is a kingdom abuzz, and the fourth project to be established in the region.
“With the Rolls-Royce Apiary in Muscat, we will create a ‘buzz’ of activity across the country. This is an initiative that sits very close to the hearts of everyone at Rolls-Royce Motor Cars and we are very proud to be a part of this project. We are extremely committed to maintaining Muscat’s vital bee population and it is our mission to create a refuge for these incredibly creatures, as well as educate and create awareness about the important role these insects play in our lives. I would like to thank our partners for their support in bringing this initiative to life, and I look forward to the amazing work that is yet to come”, says Rachid Zamani, Managing Director of Rolls-Royce Motor Cars Muscat.
The Apiary comprises four beehives, each named after a current Rolls-Royce model, ‘Phantom’, ‘Ghost’, ‘Spectre and ‘Cullinan’. Made from cedar and painted white to withstand the country’s high temperatures, each honey-producing hive is headed by an ‘Omani Queen’ bee.
With each hive being carefully tended by Alila Jabal Akhdar, through the Apiary, Rolls-Royce Motor Cars Muscat aims to educate and raise awareness around the important role these pollinators play, as well as contribute towards the population of bees in the country. As part of this mission, an educational programme is set to be established at the Apiary which will invite students, media, and clients to immerse themselves in the wonderful world of bees. From Q&A sessions and Apiary tours, to having guests become beekeepers themselves, the programme will have invitees actively involved in helping to safeguard these essential, remarkable, and highly vulnerable creatures.