Swiss luxury watch brand, RAYMOND WEIL has entered into a new strategic partnership with Mistal, one of the finest luxury retailers in Oman. One of the few family-owned Swiss horology brands, RAYMOND WEIL has been creating waves in the watch industry with its craftsmanship, engineering and designs. The partnership with Mistal enables RAYMOND WEIL to expand its presence in the region while offering watch aficionados a more personalised and immersive shopping experience.
RAYMOND WEIL had been present in Oman since the 1980s. After a brief absence from the retail horology landscape in the Sultanate, RAYMOND WEIL has returned stronger and with a partner that shares similar ideologies.
“We wanted to find the right partner to come back to Oman and Mistal proved to be the perfect choice. We needed to share a similar DNA with the partner – family-owned and independent. We are quite excited to be back in Oman with Mistal,” said David Gely, Commercial Director, RAYMOND WEIL.
At the core of RAYMOND WEIL’s craftsmanship is an unwavering dedication to beauty, a high level of watchmaking expertise, and impressive attention to detail. The brand harmoniously fuses traditional craftsmanship with stylish innovation. The timepieces are meticulously crafted from opulent materials, including diamonds, gold, stainless steel, and premium leather.
The brand’s popular collections, Millesime, Freelancer, Tango and Toccata, are part of the line-up at Mistal. Last year, the RAYMOND WEIL Millesime Automatic Small Seconds, a dressy neo-vintage timepiece, won the Grand Prix d’Horlogerie de Genève (GPHG) “Challenge” prize.
When asked about the steady popularity of the brand, established in 1976, Gely said, “RAYMOND WEIL’s success has been the model followed – affordable luxury. Our watches are great value for money. Music has been in our DNA, another aspect of the brand’s success. We have partnered with the best over the years – Beatles, AC/DC, Frank Sinatra, Bob Marley, Buddy Holly and more. Now we have opened up to include art with the Millesime Largo Winch.”
We can’t wait to see some of the limited-edition ‘Art and Music Icons’ novelties arrive at Mistal!