Midea Middle East successfully hosted two major milestones in the Sultanate of Oman, reinforcing its commitment to growth, innovation, and strong channel partnerships in the region’s RAC (Room Air Conditioner) business.
Midea inaugraurates first RAC PRO SHOP in Oman
The new RAC PRO SHOP, launched in partnership with Ambassador Trading, marks a major milestone in strengthening Midea’s RAC brand presence in Oman. This pioneering retail concept offers an elevated and immersive shopping experience for both consumers and trade partners, showcasing Midea’s complete RAC portfolio within a dedicated, premium environment. The PRO SHOP significantly enhances brand visibility and reinforces the company’s ambitious growth and expansion strategy in the Oman market.
Celebrating Dealer Success: ‘Win a Pick-Up’ Scheme Awards Ceremony
Following the launch of the shop, Midea hosted a second event, the ‘Win a Pick-Up’ awards ceremony at the Sheraton Oman, where eight high-performing dealers were rewarded with vehicles for achieving their RAC sales targets. Each winner was presented with a commemorative award, while GECO received a special mention for their support in launching the region’s first RAC PRO SHOP.
The ceremony featured a symbolic key handover, followed by a flagging-off moment as the awarded vehicles were officially handed over and dispatched.
This event was also highlighted by social media coverage from top-tier influencers Mr. Ahmed Al Badi and Ms. Malak Makram, helping the message reach a wider audience.
Strengthening Partnerships & Driving Market Growth
Together, these landmark events highlight Midea’s strong and growing presence in Oman while celebrating the efforts of channel partners who contribute to the brand’s success. The dual celebrations reflect Midea’s long-term commitment to:
- Expanding its RAC retail footprint
- Enhancing customer and partner experience
- Recognizing and rewarding dealer performance
- Building sustainable market leadership in the Middle East
Midea continues to accelerate its regional growth strategy through innovation, collaboration, and strong partnerships across the GCC, setting a new benchmark for excellence in the RAC industry.