The prestigious Doha Jewellery and Watch Exhibition took place in the capital city of Qatar from January 30 to February 5. The much-anticipated event, owned by Qatar Tourism and sponsored by Visit Qatar, brought together watch lovers and top exhibitors from around the world under one roof, at the Doha Exhibition and Convention Centre (DECC). The 21st edition of the event provided a unique platform for both enthusiasts and industry professionals to explore the latest trends, innovations, and designs in the realm of watches and jewellery.
As one of the most prestigious events on the international jewellery and watch calendar, Doha Jewellery and Watches Exhibition (DJWE) continues to solidify its position as a vital platform for both established brands and emerging designers alike. This year’s exhibition showcased a breathtaking collection of high jewellery, limited-edition timepieces, and precious gemstones, drawing in a global audience of connoisseurs, collectors, and industry professionals.
At the exhibition venue, the atmosphere was one of refined luxury. The grand halls buzzed with energy as attendees admired the meticulously crafted pieces on display. This year’s exhibition felt particularly focused on storytelling, with many brands using their displays to weave narratives around their creations, highlighting the inspiration behind the designs and the intricate craftsmanship involved.
This year’s prominent eight exhibitors at the show include Alfardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery, Blue Salon, and BVLGARI. Newcomers to the event are Key Gems, AlMajid Home, Renee Jewels, Naylah Jewelry, Kooheji Jewellery, and Hessa Jewels. Additionally, the globally recognised brand Dolce & Gabbana made its debut at the DJWE this year.
The eagerly awaited Qatari Designer Pavilion highlighted the remarkable craftsmanship of Qatari designers. The exclusive exhibition presented a carefully selected collection of unique pieces that reflect the individual philosophies and inspirations of each designer.
Beyond the established giants, the exhibition provided a valuable platform for independent designers and emerging brands. This year also saw a strong presence of regional talent, showcasing the burgeoning creativity within the Middle East. These designers often infused their pieces with cultural significance, reflecting the rich heritage and artistic traditions of the region. This blend of global powerhouses and local artistry created a truly unique and diverse exhibition experience.
The 21st edition brought together more than 500 brands from 30 countries, creating a unique opportunity for cultural and business exchange.
Commenting on the Doha Jewellery & Watched Exhibition (DJWE), Dr. Buthaina Mohammed Al-Janahi, Media Relations and Communications Senior Manager at Visit Qatar, stated: “The Doha Jewellery and Watches Exhibition, now in its 21st edition, is one of our longest-running events, having grown to attract exhibitors and visitors from international markets. It brings together local talent, international designers, respected global brands, and jewellery enthusiasts from around the world under one roof. The event offers a unique platform for creativity, networking, discovery, and growth. As the only business-to-consumer show of its kind in the region, DJWE directly connects brands with customers. Beyond showcasing exceptional design, the exhibition highlights Qatar’s commitment to hosting world-class MICE events, fostering cultural and business exchanges, and driving economic diversification. It plays a vital role in supporting local talent while offering visitors an unparalleled experience in the luxury retail world.”
DJWE is far more than just a visual feast; it’s a crucial hub for networking and business development. The exhibition provided ample opportunities for buyers, retailers, and industry professionals to connect, forge partnerships, and explore new business opportunities.
DJWE 2025 undoubtedly raised the bar, setting a new standard for luxury exhibitions. The event’s success highlighted Qatar’s growing importance as a key player in the global luxury market. With its commitment to innovation, its celebration of craftsmanship, and its dedication to providing a world-class experience, the Doha Jewellery and Watches Exhibition is poised to continue its reign as a premier event for years to come.