Carrying the fine art of Arabian fragrance creations Westwards, Amouage, the independent Oman-based global luxury fragrance House, has set its course to the United States of America with plans for the country to become its second largest market. Amouage Americas, the House’s newly opened direct subsidiary, with its head office located on New York’s prestigious Broadway, will soon launch its new e-commerce fulfilment platform to serve the US’s growing niche luxury fragrance market, which makes up the largest share of the company’s 6-fold increase in online demand. Headed by newly-appointed Senior Vice President of Amouage Americas, Robert Sorce, Amouage will also be establishing a physical presence in key retailers across the country.
“For the past two years, we have been working on a new strategy to strengthen our digital presence, to build scale, and to establish new connections with the next generation of fragrance enthusiasts. This year we have turbo-charged this strategy, having recently moved into China and now the US, while installing several structural changes to create the right capabilities to fulfil global demand for our products, including a vertically integrated product creation in Muscat, Oman, that guarantees no compromise on quality,” said Marco Parsiegla, Chief Executive Officer of Amouage. “The US is considered an important market for ultra-luxury and our projections are that it will eventually make up a third of our overall business. We look forward to installing a diverse team of exceptional industry professionals that will carry our quest to create true masterpieces and share them with our discerning clientele.”